Sr. Media Manager in Danbury, CT at Ethan Allen Global Inc.

Date Posted: 3/18/2020

Job Snapshot

Job Description

Requisition ID: 007058

Position Summary:

The Sr. Media Manager is responsible for creatively determining the best mix of channels to go to market, combining cultural insights and algorithms to build strategies and manage media programs with the data provided.  This person will work on a variety of projects which involve, but not limited to web marketing, web analytics, content strategy planning, link building, and keyword strategy.

 

Essential Duties and Responsibilities:

  • Oversee development of cross-channel media strategy / media plans.
  • Oversee campaign implementation across multiple self-service/biddable and direct-buy platforms and partners.
  • Oversee campaign tracking and advanced optimization & reporting, to ensure positive campaign results and growth.
  • Work towards organic search optimization and ROI maximization.
  • Coordinate vendor and partner relationships across multiple accounts, to ensure efficiency and access to capabilities.
  • Identify new vendors and partners as needed.
  • Lead the creation and negotiation of media contracts and proposals.
  • Stay up-to-date with the latest SEO and digital marketing latest trends and best practices.
  • Identify growth opportunities.

 

Job Requirements

Knowledge, skills, and abilities:

  • Bachelor’s degree or equivalent experience is required.
  • Minimum five (5) years of media planning and negotiating, understanding of web analytics and marketing tactics in an interactive agency.
  • Strong problem-solving skills and the ability to provide constructive feedback, guidance and solutions.
  • Experience analyzing complex data, market research and formulating actionable plans
  • Familiarity with emerging technology, trends and innovations in digital media and has knowledge of interactive marketing and offline media concepts.
  • Experience with all online media tactics, including but not limited to CPC/CPA, SEM, co-registration, and behavioral targeting.
  • Understanding of ad-serving technologies (i.e. DART, Atlas DMT, etc.), third party vendors (e.g. MOTIF, Eyeblaster, Pointroll, Dynamic Logic, etc.), and online research tools (e.g. comScore, @plan, AdRelevance).
  • Sense of ownership and pride in your performance and its impact on company success.
  • Critical thinking and problem-solving skills.
  • Good time-management skills.  
  • Great interpersonal and communication skills, a Team-player.
  • Knowledge of search bid management tools a plus.
  • Experience with Salesforce Marketing Cloud a plus.

 

Ethan Allen is an Equal Opportunity/Affirmative Action Employer.  All Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.  We are an E-Verify Employer.

 

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