Marketing Content Writer in Danbury, CT at Ethan Allen Global Inc.

Date Posted: 11/18/2021

Job Snapshot

Job Description

Requisition ID: 011905

Ethan Allen has been a leader in the luxury home furnishings and interior design business for more than eighty years. We are a global style authority, spanning twelve countries on three continents. We believe our associates are our greatest assets, and that talent, drive, and customer focus should be rewarded. 

Position Summary:

Responsible for the development and integrity of creative, strategic, and effective written marketing content for the company’s communications and messaging needs, including print, digital, public relations and corporate communications.  The ideal candidate is versatile and agile, responsive to changing needs while creating compelling work in multiple mediums, adaptive to feedback, able to meet deadlines, and willing to learn new skills quickly as business needs evolve.

Essential Duties and Responsibilities:

  • Work with Sr. Director, Creative Services, and Sr. Marketing Content Specialist to develop clear and persuasive original written content for marketing purposes, with a primary focus on digital media as well as broadcast, video, print, direct mail, and other marketing channels.
  • Create content to maintain the company’s brand and style projections, conforming to standards regarding structure, consistency, grammar, accuracy, and legality throughout all marketing communications, both internal and external.
  • Attend departmental concept meetings, corporate meetings, training, and information sessions to generate ideas and conceptualize communications for the company.
  • Prepare internal and PR-related communications, including but not limited to announcements, press releases and business presentations. 
  • Assess various departmental marketing needs for each project and develop the creative approach to address them. Present ideas for feedback and approval.
  • Work with web, e-commerce, production, and marketing teams to coordinate and execute projects as needed.
  • Attend industry functions to keep up to date with current marketing trends.

Job Requirements

Knowledge, Skills, and Abilities:

  • Bachelors’ degree in Journalism, English, Marketing, or equivalent field with a minimum of three (3) years copywriting experience for both print and digital media.
  • Experience in many aspects of marketing writing - email marketing, social media, e-commerce, video scripts and blog/editorial - as well as the ability to pivot to technical or business writing with equal facility.
  • A history of collaborative, positive working relationships with multiple stakeholders; this job will require working with the Creative Services team and also along with partners in merchandising, retail, and manufacturing as well as with executives.
  • Must be able to work with all levels of employees in a professional manner.
  • Excellent written and interpersonal communication skills, attention to detail and organization skills. 
  • Proficiency in Office 365 applications (Word, Excel, Outlook, Teams) is required.
  • Experience with SEO tools like BrightEdge or Conductor, along with proficiency in Adobe Acrobat. or PowerPoint is a plus. 
  • Any of the following are advantageous but not required: experience in a production environment or ad agency, SEO writing experience, retail experience.

Ethan Allen is an Equal Opportunity/Affirmative Action Employer. All Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. We are an E-Verify Employer.